Mystery Shopping — is a research method that assumes an assessment of the service level with the help of experts, acting as representatives of various companies (customers, clients, etc.).
The given method of research allows to evaluate the work of staff from a consumer perspective, and to take measures on service quality improvement. Besides, MysteryShopping allows manufacturers of the certain goods to evaluate the personnel performance of retailers with these goods (stock evaluation, quality of presentation, etc).
An important advantage of this method is the ability to monitor and track competitors’ activity, form and content of their offers, evaluate the assortment and pricing policy, terms and delivery dates, etc.
The research company – DAMU Research Group is capable to carry out research «Mystery Shopping» in major cities (Almaty, Astana, Karaganda, Atyrau, Shymkent, etc.) and in small settlements of the Republic of Kazakhstan. In addition to the territory of the Republic of Kazakhstan, the Agency has the possibility to conduct MysteryShopping in neighboring Central Asian republics (Uzbekistan, Kyrgyzstan, Turkmenistan, and Tajikistan).