The agency of field services "FIELD POINT" is a subsidiary of the DAMU Research Group, created with the purpose of providing specialized services for conducting field research within the territory of Kazakhstan (Almaty, Astana, Atyrau, Karaganda, etc.) and in other countries of Central Asia (Uzbekistan, Turkmenistan, Tajikistan , Kyrgyzstan).
The "FIELD POINT" AGENCY offers following services:
1) Development of research toolkit;
2) Information gathering based on the following methods:
• telephone survey (CATI),
• street / store survey
• apartment survey
• hall-test,
• in-depth interview,
• survey of experts,
• focus – groups,
• MysteryShopping,
• Check Store, DPI (Distribution & Price Indexes),
• RetailAudit.
3) Organization and monitoring of supervisors and interviewers.
THE ADVANTAGES AND BENEFITS OF LONG-TERM PARTNERSHIP WITH THE "FIELD POINT"AGENCY:
Time savings and efficiency of registration and placing of orders for the field works;
Working with the same personal manager and field staff;
Effective control of field works;
Decrease in expenses at long-term cooperation with one agency;
Transparent pricing for the Client;
Ready personnel and material-technical base in the territory of Kazakhstan and Central Asia.
THE QUALITY OF FIELD WORKS:
EXPERIENCE: The majority of supervisors and interviewers has acquired higher education and participate in marketing, sociological and media researches (qualitative and/or quantitative) from 2 up to 10 years.
FIELD NETWORK: At present, according to the majority of our clients, the «FieldPoint» Agency has one of the most effective field networks (supervisors and interviewers) in the republic of Kazakhstan and neighboring Central Asian countries – Uzbekistan, Kirgizstan, Turkmenistan, and Tajikistan.
The guarantees of the data reliability and validity have become a multilevel gathering control and subsequent data re-checking.
