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Brand Laboratory "DAMU RG"

Main \ Services \ Sociological Researches

Sociological Researches

SOCIOLOGICAL RESEARCHES

 

Since 2005 our Company has been conducting sociological researches in the following areas…

  

    • Research of Public opinion in various actual social questions;

    • Study of social groups’ life style;

    • Study of social-economical life of Kazakhstan regions;

    • Study of changes in social situation in the Republic of Kazakhstan; 

    • Monitoring of social situation in the country / separate regions.

 

We apply the following methods in sociological researches:

 

Desk study

The essence of the desk researches is in collection and analysis of the secondary information.

In desk researches the data are always no-purpose as they are not created during the research, but taken from other sources ready for analysis. This method allows reconstructing totally integral view of the current processes that can’t be obtained at fields’ researches.       

 

Focus-groups

This method provides obtaining detailed information about behavior, opinion, perception, relation of different social groups.

   

Observation

A method of information collection by the direct study of social event in its natural conditions

 

Mass survey

Allows getting information about consciousness sphere of the respondents: about their opinion, behavior motifs, assessments of the social realm, life plans, purposes, orientations, information awareness, etc. 

 

Essence of the mass survey method comes to communication of the surveyor directly or indirectly through his representative with an aggregate group of people (respondents) in form of question-and-answer dialog.

 

Experiment

A way of information obtaining about quality and quantity change of activity and behavior of a social object as a result of exposure of some controlled and uncontrolled factors.



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