Marketing Research
Market, competitor, client, and consumer research for goods and services, as well as export and import data of the Republic of Kazakhstan.
“DAMU Research Group” Agency offers carrying out marketing researches in the territory of Kazakhstan, Uzbekistan, Kyrgyzstan, Turkmenistan and Tajikistan in following directions:
- Market research for goods and services;
- Product research: taste, design, packaging, appearance, etc.;
- Brand concept research;
- Study of consumer preferences and characteristics;
- Lifestyle research;
- Price sensitivity research;
- Competitor analysis;
- Retail Audit, distribution research, DPI (Distribution Price Index), Check Store;
- Study of potential interest and demand for a product or service;
- Evaluation of advertising campaign effectiveness;
- Advertising and media research;
- Marketing audit and general assessment in companies;
- Recommendations, consultations, and expertise in marketing and business strategies;
- Import-export data of the Republic of Kazakhstan;
- Other types and directions of marketing research.
The research company DAMU also conducts external independent marketing expertise for investment projects in accordance with the requirements of second-tier banks, the Development Bank of Kazakhstan, the National Innovation Fund, and other Development Institutions.
