Panel Research
DAMU Research Group has the capability to establish a Retail Audit panel in Kazakhstan for FMCG, Household and Office Electronics markets, as well as any other existing markets.
Retail Audit, Check store, PDI indexes, Cencus.
Retail audit corresponds to regular data collection about the prices, stock, sales of different types of products, and availability of the product and advertising materials in sales outlets.
Using our data our partners have opportunity to…
- determine what products brand are present in sales, how far are they available
- assess structure and potential of studied market at its segments
- conduct comparative analysis of different commodities and determine main players / competitors at the market and its different segments, analyze regional preferences in consuming.
- reveal unoccupied niches and develop new products
- correct positioning of existing and work-out basis for positioning of new products.
Moreover this research affords to review general trends of market development from the point of view of change of its volumes, structure, market shares of different companies and their brands, distribution level and prices, and improve merchandising and advertising activity.
