Quantitative Research
Quantitative research involves the collection and analysis of primary data. It helps assess brand or company awareness, identify key consumer groups, measure market volumes, and more.
Quantitative researches
Quantitative research concerns collection and analysis of primary information. This method of research in contracts to qualitative affords to obtain information expressed in quantity regarding limited sphere of problem, but from larger number of people, that allows to process it with statistical methods and extend the results for all the consumers.
Quantitative researches help to assess level of repute of the company or brand, reveal main groups of consumers, volumes of market, etc.
Tasks sold by quantitative researches:
- study of portrait and behavior of consumers;
- study of consumers’ relation to goods, brands, producers;
- search for unoccupied niches and development of new product;
- assessment of correspondence of existing product to market requirements;
- testing advertising materials.
Basic methods of quantitative researches:
- personal interrogation (face to face interview)
- street interview
- business interview (interrogation of legal persons, inquiry of experts)
- telephone inquiry
Personal interrogation supposes inquiry of a respondent about special questions in the questionnaire by personal or mediated contact of the interviewer with the respondent.
Street interview – presents variant of usual personal interview and shall be conducted in places of collection of latent respondents. This interview is always short in time (15 minutes). Personal communication allows using visual aids (advertisement shots, specimens of products, etc.).
