Sociological Research

The study of public opinion on various topical social issues; the study of the lifestyle of various social groups, etc.

Since 2005, our company, leveraging extensive experience, has been offering sociological research services across Kazakhstan in the following areas:

  • Public Opinion Studies: Assessing opinions on various relevant social issues.
  • Lifestyle Research: Examining the lifestyle of different social groups.
  • Social and Economic Life Studies: Analyzing the socio-economic conditions of regions within the Republic.
  • Social Situation Changes: Investigating changes in the social environment within the country.
  • Social Situation Monitoring: Tracking social conditions at the national and regional levels.

We utilize the following sociological research methods:

  • Desk Research: Involves collecting and analyzing secondary data. Desk research relies on pre-existing data from various sources rather than collecting new data. This method helps to recreate a comprehensive picture of ongoing processes, which is often not possible with field research alone.
  • Focus Groups: This method provides detailed insights into the behavior, opinions, perceptions, and attitudes of different social groups.
  • Observation: Collects information through the direct study of a social phenomenon in its natural setting.
  • Mass Surveys: Gathers information on respondents’ consciousness, including their opinions, behavior motives, assessments of their surroundings, life plans, goals, and awareness. The essence of the survey method involves direct or indirect interaction between the researcher and a group of people (respondents) through a question-and-answer dialogue.
  • Experiment: Obtains information on quantitative and qualitative changes in the activities and behavior of a social object resulting from the influence of specific controlled and monitored factors.

Regional Coverage: Kazakhstan (Almaty, Astana, Aktau, Atyrau, and other cities)