ESOMAR – the European Society for Opinion and Marketing Research. The organization is headquartered in Amsterdam, Netherlands.

Founded in 1948, ESOMAR currently brings together over 4,000 members from more than 100 countries, including both consumers of research results and research organizations themselves.

In 1997, ESOMAR and the International Chamber of Commerce (ICC) published a joint professional code of conduct, which was updated in 1986 and 1994.

DAMU Research Group adheres to the principles of scientific objectivity and rigor in accordance with the ESOMAR Code of Ethics.