"DAMU Research Group" Agency offers carrying out marketing researches in the territory of Kazakhstan, Uzbekistan, Kyrgyzstan, Turkmenistan and Tajikistan in following directions:- Market research for goods and services;
- Product research: taste, design, packaging, appearance, etc.;
- Brand concept research;
- Study of consumer preferences and characteristics;
- Lifestyle research;
- Price sensitivity research;
- Competitor analysis;
- Retail Audit, distribution research, DPI (Distribution Price Index), Check Store;
- Study of potential interest and demand for a product or service;
- Evaluation of advertising campaign effectiveness;
- Advertising and media research;
- Marketing audit and general assessment in companies;
- Recommendations, consultations, and expertise in marketing and business strategies;
- Import-export data of the Republic of Kazakhstan;
- Other types and directions of marketing research.
The research company DAMU also conducts external independent marketing expertise for investment projects in accordance with the requirements of second-tier banks, the Development Bank of Kazakhstan, the National Innovation Fund, and other Development Institutions.